This 4D video is incredible, and I am in awe of the work Ralph Lauren is doing to stay ahead of the curve technologically. Fashion and design in the past has been a little behind the times on adopting new media and technology trends, but this is a great step forward, it increases accessibility-- which is never a bad thing artistically and from a business perspective.
I can't wait to see everyone else catch up. This is awesome! The lights and camera work is amazing. I wish I could see the behind the scenes on how they actually did this.
The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.
(thanks to the friend who posted about this on facebook!)
Thursday, November 11, 2010
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