Thursday, November 11, 2010

game changer: Ralph Lauren

This 4D video is incredible, and I am in awe of the work Ralph Lauren is doing to stay ahead of the curve technologically.  Fashion and design in the past has been a little behind the times on adopting new media and technology trends, but this is a great step forward, it increases accessibility-- which is never a bad thing artistically and from a business perspective. 


I can't wait to see everyone else catch up.  This is awesome!  The lights and camera work is amazing.  I wish I could see the behind the scenes on how they actually did this.



The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.


(thanks to the friend who posted about this on facebook!)

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